In the 1950S and the 1960s, the big American hotel companies looked as though they would take over the world. Such chains as Hilton (owned by the eponymous family and then by TWA), Intercontinental (owned by Pan Am) and a little later, Sheraton (owned by the multinational conglomerate ITT), opened in many of the world’s capitals.
Some of these hotels were not bad looking structures (though it later became fashionable to dismiss them as ugly skyscrapers) but it is fair to say that they had no sense of place about them. There may have been a few token nods to the city they were located in, but most days, if you suddenly woke up in a Hilton or an Intercontinental, it was hard to tell which city you were in.
That began to change a little from the 1970s onwards but it continues to be a problem for many global