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Asian Paints endeavours to be an integrated home decor player: MD

By Sanjeev Sharma

New Delhi, Sep 28 (IANS) Asian Paints has entered the home decor category after it saw that there is no single organised home decor player capable of providing an exhaustive range of furniture, furnishings and lightings in one place.

In an interview with IANS, Amit Syngle, Managing Director and Chief Executive Officer (CEO), Asian Paints Limited, said the company endeavours to go beyond designer wallpapers, paints and kitchen and bath player, as an integrated home decor player.

On the rationale for the company to enter the category, Syngle said Asian Paints has always been about the walls and has been working around that to get into the share of space within the home.

“We saw that there is no single organised home decor player capable of providing an exhaustive range of furniture, furnishings and lightings in one place with a trustworthy and technology-led proposition,” he said.

On

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