Why does it, often, seem, two, similar houses, both listed, on the real estate market, receive far different results, etc? While, there are many ways, and reasons, this happens, including, pricing, location, competition, strengths and weaknesses, etc, one, often – ignored, factor, is, sometimes, how they SHOW a particular house! This begins with the initial, hiring process, and, who, one selects, as their agent, to serve and represent their property. All agents do not use the same techniques, including marketing and selling, etc, and, often, this impacts the ultimate results. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, why this is an essential component, of selling a house, for the best possible price, in the shortest period of time, with a minimum of hassle/ stress.
1. Strengths; staging; systems; system; sales/ selling: Accentuate the positive, and point out, the strengths, and advantages of the house! Often, using well – considered, professional staging, does this, and focuses potential buyers attention, where it most benefits, the possibilities! What systems of the house, are most positive and beneficial? Does the real estate agent, thoroughly discuss, his marketing and selling system, so client and agent, proceed, as a team, on the same – page! How will these systems, encourage the possibilities of sales?
2. Home; head/ heart: Showing a house, to its best advantage, often, requires indicating, and helping, a potential qualified buyer, envision, how, he might enjoy making it, his home! To do so, requires common sense, and using both, one’s emotional and logical components, in a head/ heart manner!
3. Options; opportunities: What strategy, might work, most effectively? Consider various options and alternatives, and seek the finest opportunities, to bring about a meeting – of – the – minds, and a quality agreement!
4. Where; why; what?: The so – called, 3 W’s of selling a house, are: where; why; and what? Where is the house located, and what are the benefits of this location? Emphasize convenience, safety, schools, etc, when showing the house! Why would a prospective, qualified buyer, want to live, in the particular house? How should it be shown, so, these individuals, are capable of visualizing themselves, living there and enjoying it? What should you share, in order to energize the possibilities, and bring about the result, your client seeks?
When we SHOW a house, to its best advantage, the results are enhanced! When you hire, an agent, discuss, how this will be done, for your specific home?