AMERICAN SOCIETY OF INTERIOR DESIGNERS LOOKS TO THE FUTURE OF DESIGN, INDUSTRY AND PROFESSION IN NEW RESILIENCY REPORT

In Partnership with Design Leaders Cosentino, Benjamin Moore and Emerald, Research Demonstrates the Effects of COVID-19 on Design Professionals and Spaces

Reported Level of Impact
Reported Level of Impact
Reported Level of Impact
Reported Business Preparedness
Reported Business Preparedness
Reported Business Preparedness

Washington, D.C., Oct. 01, 2020 (GLOBE NEWSWIRE) — As all industries tackle the ongoing effects of COVID-19, the American Society of Interior Designers (ASID) has sought to understand the resiliency of the design industry and profession through times of uncertainty. The 2020 ASID Interior Design Resiliency Report has released the results from its first phase, conducted during the summer of 2020 in partnership with Cosentino, Benjamin Moore and Emerald to further investigate interior design resilience by examining the impact of the pandemic, the response from the interior design community and the changes necessary in design to move forward. 

“In their day-to-day work, design professionals are creative problem-solvers who constantly strive to provide a positive, impactful experience,” explains ASID Director, Research and Knowledge Management Susan Chung, Ph.D. “We hope that in addition to helping us understand the changes and challenges that face the industry, this Resiliency Report demonstrates the value of design and contributions design professionals can make to help lead us into a safer and healthier world.”

Prior to this study, ASID had been tracking the impact of COVID-19 on the interior design community through pulse surveys, finding signs of resilience among the industry and profession. The Resiliency Report takes a deeper dive by examining attributes of interior design professionals, their experiences during the pandemic and expected changes in the design of the built environment. The study not only identifies issues interior design businesses and professionals have faced during this major disruption, but also tracks changes implemented in the industry, tests the viability of industry-wide changes and showcases the value of design. The study will be conducted in multiple phases, with this being the first, to better understand long-term resilience.

When surveying designers and other industry respondents, the study focused on areas including impact, response, changes in design and ways to build health and exercise resilience in the profession. Key findings include:

IMPACT

Regardless of age, gender, status, location, firm or experience, everyone has been affected by COVID-19. All respondents reported some level of impact on at least one of the five areas: life in general, country/city, firm, interior design industry/business and interior design education. Although general concern due to the impact of COVID-19 eased somewhat since its peak (March-April 2020), the majority of the interior design community still expresses high concerns (as measured in July 2020).

Impact is perceived as a collective and shared experience, and it is interconnected with personal and professional lives. Respondents’ lives are multifaceted and intricately woven with the external and larger society, and their social well-being was lowest during this time of physical distancing. 73 percent reported experiencing burnout in some frequency, having a major impact on personal well-being. 

RESPONSE

The design industry made necessary changes and adjustments, specifically focused on working remotely, technology, infrastructure, resources and support. Focus group participants reported different degrees of preparedness, with some undergoing a seamless transition and others facing a longer adjustment. Designers also navigated transitioning clients to a virtual working relationship. 

Designers collaborated to create solutions. With a greater awareness of the built environment’s role in health due to the pandemic, client needs changed and professionals pivoted to accommodate new requests. Participants from large firms in particular mentioned including medical experts, HVAC engineers and industrial hygienists in project teams. Some partnered with product developers in creating innovative solutions.

CHANGES IN DESIGN 

This is a time to re-evaluate and challenge the profession to reinvent a better future. The interior design community agrees that changes in interior design are expected due to COVID-19 and necessary for the future of design. 45 percent of respondents stated that the most challenging design issue that needs to be resolved to advance post-COVID-19 is public policy.

Designers expect major changes to happen in their process. Areas such as furniture, fixtures and equipment selection, construction, supply chain, and delivery and installation are areas in which designers identify the need for change.

Design has always been future-focused as it identifies better solutions for people, and designers expect major changes to occur specifically in entertainment venues and shared living facilities. 

Changes in home design are predicted to accommodate current and future needs, such as more defined office space or workstations, additional technology in home, clean living, more defined e-learning space or workstations, and enhanced outdoor living options.

Major changes are expected in shared spaces, not just in the light of how a virus spreads, but also in how interaction and engagement are fostered to support social well-being. 

New priorities emerged from the pandemic, with air quality and spatial layout at the very top when ranking spatial components that need further improvement post-COVID-19. 

BUILDING HEALTH AND EXERCISING RESILIENCE

Building trust in design will be more important than ever. Designers must demonstrate the impact design on the human experience through proven outcomes and promote the value of design.

Focus on health and wellness will be the norm, with a heightened awareness from clients. Designers are people-centric and aim to create solutions that satisfy their needs, including the most basic physiological need for health and wellness. Therefore, they must continue to educate themselves and their clients on how design impacts lives. 

To view the complete report, visit asid.org/resources/covid-19/resiliency-report.

About ASID

The American Society of Interior Designers believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and human-centric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded over 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at asid.org.

About Benjamin Moore

Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, Ultra Spec®, ben®, ADVANCE®, ARBORCOAT® and more. Benjamin Moore is renowned for its expansive color collection of more than 3,500 colors, and its design tools for consumers and professionals alike, including the Benjamin Moore Color Portfolio app. Benjamin Moore paints are available exclusively from 7,500 locally owned and operated paint, decorating and hardware retailers throughout the United States and Canada as well as 75 countries globally.

About Cosentino

The Cosentino Group is a global, family-owned company that produces and distributes high value innovative surfaces for architecture and design. As a leading company, Cosentino imagines and anticipates together with its customers and partners design solutions that offer value and inspiration to people’s lives. This goal is made possible by pioneering brands that are leaders in their respective segments such as Silestone®, Dekton® and Sensa by Cosentino®. Technologically advanced surfaces, which allow the creation of unique designs for the home and public spaces.

The group bases its development on international expansion, an innovative research and development program, respect for the environment and sustainability, and its ongoing corporate commitment to society and the local communities where it operates, education, equality and health & safety.

About Emerald

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data- focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and are committed to supporting the communities in which we operate. For more information, please visit http://www.emeraldx.com.

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CONTACT: Lucy Mathias Novità PR 703-674-9389 [email protected]

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