You put your heart and soul into your haunted house attraction this year. You’ve spent day and night toying with each scene and scare, now you just need people to show up and experience your labor of love. How do you get them there? An effective haunted house radio commercial is a good place to start.
What goes into a good haunted house radio commercial though? Where do you start? Here are three tips to make your message stand out and hopefully draw larger crowds than ever before.
- Tell a story. Make sure that your commercial is not just a laundry list of directions and the types of scenes you’ve put together. Think movie trailer here. Truly good trailers suck you in, tell a story and make you walk away thinking “I have to see that!”. The same should be true about your haunted house radio commercial.
- Make an offer that they can’t refuse. Want to make your haunt the clear choice over all the other choices? Then be ready to make an offer like “buy one get one free admission”, “take $10 off speed pass admission when you use code radio”, or something of that nature. Sell some extra snacks on site or add premiums like “speed pass lines” and you will make it up in no time. Plus the sheer amount of people who choose you over the others because of your crazy good offer, will likely work wonders at increasing attendance. But make the offer good. Do not skimp. That means “Take $2 off or 15% off” will not cut it. It makes you sound cheap and will be a turn off. Go big on the offer, or don’t make any offer at all. Period.
- Create multiple versions of your haunted house radio commercial. Versions that run the day of the haunt that say “Tonight” or “this weekend”. People respond to urgency. If it sound like all the fun is going on “tonight” vs. the “every Friday, Saturday and Sunday” version, they will be more likely to visit your haunt that night.
Most important is getting your message created and recorded by professionals. Don’t skimp on this one. Having the local dj’s do their “spooky” voice, will pale in comparison to the sound of a professional haunted house radio commercial company will deliver.
The message your customers hear on the radio is the calling card to your haunt, if its good you can expect long lines and happy customers. If it sounds lame, you and your crew will be in for a long, slow night.