The home decor craft market is still a strong segment in consumer markets. However, now more than ever before, consumers need a really great excuse to purchase these kinds of crafts. How to face this challenge?
Given home decoration crafts are not necessarily utility products in the whole sense, consumers need to have an emotional connection with the products in order to engage in the buying process.
What this means for designers, artisans and producers of home decor crafts is they need to go back to the basic ideas and concepts that triggered the creation of these products. The era we’re living in, demands for crafters and designers to take on their role more actively than ever.
Competition is strong and if you want to tap into online business opportunities, it’s even more important to really design unique products that reflect the collect feelings of society. Today’s designers, artisans, crafters … Read More