A few weeks after nationwide protests erupted over the police killing of George Floyd, Julie Muller looked for something positive she could contribute to the movement from her Houston home.
The 67-year-old white woman, who has been selling homemade cookie-decorating kits online since March, decided to offer one with a Black Lives Matter theme. The kit comes with cookie cutters imprinted with former President Barack Obama’s face, sprinkles and icing in red, black and green — the colors of the Pan-African or Black Liberation flag.
Other examples of homespun BLM merchandise include wine stoppers and even garden gnomes — objects more often associated with white suburbia. The white sellers insist they are not trying to make light of racial issues or widen their profit margins. But to many onlookers, the sales through the crafts marketplace Etsy may straddle an uncomfortable line between supporting the movement and exploiting it.