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Homespun BLM products including cookie kits, garden gnomes raise concerns of exploiting movement

A few weeks after nationwide protests erupted over the police killing of George Floyd, Julie Muller looked for something positive she could contribute to the movement from her Houston home.

The 67-year-old white woman, who has been selling homemade cookie-decorating kits online since March, decided to offer one with a Black Lives Matter theme. The kit comes with cookie cutters imprinted with former President Barack Obama’s face, sprinkles and icing in red, black and green — the colors of the Pan-African or Black Liberation flag.

Other examples of homespun BLM merchandise include wine stoppers and even garden gnomes — objects more often associated with white suburbia. The white sellers insist they are not trying to make light of racial issues or widen their profit margins. But to many onlookers, the sales through the crafts marketplace Etsy may straddle an uncomfortable line between supporting the movement and exploiting it.

Muller’s three

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Homespun BLM products include cookie kits, garden gnomes

A few weeks after nationwide protests erupted over the police killing of George Floyd, Julie Muller looked for something positive she could contribute to the movement from her Houston home.



Sugar cookies with the likeness of President Obama are displayed as part of Julie Muller's cookie decorating kits which she sell on Etsy, Tuesday, Sept. 22, 2020, in Houston. One of the cookie-decorating kits she offers has a Black Lives Matter theme. Amid all the Black Lives Matter themed T-shirts, face masks and signs appearing in recent months, some unconventional merchandise has been popping up on online crafts marketplace Etsy. (AP Photo/David J. Phillip)


© Provided by Associated Press
Sugar cookies with the likeness of President Obama are displayed as part of Julie Muller’s cookie decorating kits which she sell on Etsy, Tuesday, Sept. 22, 2020, in Houston. One of the cookie-decorating kits she offers has a Black Lives Matter theme. Amid all the Black Lives Matter themed T-shirts, face masks and signs appearing in recent months, some unconventional merchandise has been popping up on online crafts marketplace Etsy. (AP Photo/David J. Phillip)

The 67-year-old white woman, who has been selling homemade cookie-decorating kits online since March, decided to offer one with a Black Lives Matter theme. The kit comes with cookie cutters imprinted with former President Barack Obama’s face, sprinkles and icing in

Read More