Written by Morbid Optimist | 21 March 2012

I watched the "Invisible Children" film with some family and saw, in awe, as everyone else in the room was inspired to be involved in the movement against Uganda's Joseph Kony. After doing a little research, I have come to the only conclusion that can truly be made about the Invisible Children organization: it's an amazing marketing technique developed to pique the interest of people worldwide in an effort to maximize their company's revenue.

The first and only clue you need to come to this conclusion as well? If you go to the Invisible Children shop and look at the description of the Kony 2012 action kit, the first sentence is, "People will think you’re an advocate of awesome."

Now, if being an "advocate of awesome" is all it took to change the world, my presence alone would end all suffering among humankind. However, sadly, me (or you) being awesome has absolutely no influence whatsoever on what happens to the poor children in Uganda.

Donate to UNICEF if you really want to make an immediate impact... Oh, wait, you don't get anything telling others how awesome you are. Fuck it. I give up.